Ever been in the situation where you completed the recruitment process, found the ideal candidate who had all the skills and experience you had outlined as essential in your carefully written job description only to find 6 months later the same employee has decided to depart from your business? It is a blow both in terms of time and cost! You have dedicated time to inducting your new employee and the average cost to hire a new employee is £3,000 and 27.5 days of time.
Sometimes things do not work out and this could be out of your control, for example, your recently hired employees personal circumstances might have changed and it has become necessary for them to make an unexpected change to their job. Alternatively it could be that the employees own values did not align with that of your business, yet these were not mentioned during the recruitment process as the focus was purely on the skills and experience required to do the job.
As business owners and HR professionals when we hire a new employee we want it to work out, we want our newest member of the team to make a difference and bring something new to the table. With this in mind, it is worth giving thought to your company values and business culture, also known as your employer brand. By taking time to consider who you are as a business, what your values and company culture is and what it feels like to work at your company, you can then start articulating this within your recruitment process. By explaining what your company values are within job adverts and discussing this as part of the interview process, you are giving applicants an insight into what it will be like to work at your company and therefore reducing the culture shock feeling new starters may feel in the initial months as they were already well informed throughout the recruitment process.
With employees spending time researching what it is like to work for your business on sites such as Glassdoor before formally accepting your offer of employment, it important now more than ever to consider your employer brand and reflect this within your recruitment process, helping you to attract individuals whose personal values are aligned to the values of your business.